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Promote Kentucky on the Super Bowl? Why not?
It is an idea so crazy, it just might work. Griffin VanMeter, Kent Carmichael and Whit Hiler are 30-something marketing guys. They also are native Kentuckians who are proud of their state and think...
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Idea Festival: Brain secrets to making sales
LOUISVILLE — Sales success is not so much about selling. It is about easing potential customers’ pain and fear and appealing to their “reptilian” brain. That was the message of Patrick Renvoisé, an...
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Bullhorn grows from pizza talk to successful agency
Creative director Adam Kuhn, project manager Lindsay Rall, partner Brad Flowers, producer Angela Baldridge, contract videographer Ian Friley, partner Griffin VanMeter, and interns Brooke Hurley and...
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Kentucky should embrace the creativity, if not the slogan
Kentucky kicks ass. Often, unfortunately, its own. To stay with anatomical metaphors, Kentuckians are good at shooting ourselves in the foot. We consider creative people to be a thorn in our side,...
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Maker’s Mark quick change earned barrels of free publicity
Rob and Bill Samuels at the Maker’s Mark distillery, March 2011. Photo by Tom Eblen I’m not saying Bill and Rob Samuels planned this all along, but I sure wondered last week when I heard they had...
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Beyond LFUCG: How Lexington could improve its brand?
I got a lot of response to last Sunday’s column. Many readers shared my dislike for Lexington’s clunky official name, Lexington Fayette Urban County Government, and its even more awkward acronym,...
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Marketing campaign hopes to attract millennials to horse racing
America’s Best Racing’s ambassadors, left to right, are Hallie Hardy, John Cox, Jose Contreras, Mary Frances Dale, Chip McGaughey and Victoria Garofalo. The bus tour began in March at the South by...
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